Welcome to Blueranger Consulting

Blueranger provides consulting and business development services to organizations within four primary areas of practice. With over twenty years years of experience in the technology business, we bring keen insights and impactful results with intelligence, integrity, creativity and a passion for technology. Blueranger understands the value chain within the mobile and embedded industries, and can help your organization reach its goals.

Practice Areas:

Market Intelligence

Assess and understand the potential market for your product. Uncover and verify user needs, potential business, and target segments

Business Strategy & Implementation

Identify opportunities and winning approaches. Develop the business case, implementation plan and launch the execution for new businesses and programs.

Partner & Ecosystem Development

Plan, build and monetize Partner Programs and Strategic Alliances that further monetize your product.

Product Management & Product Marketing

Drive product planning, roadmaps and execution across customer segments, from consumer to enterprise to app stores.

What We Can Do For You

We bring a rich set of knowledge and assets to each client engagement, including deep industry experience, technical acumen, process management, strategic insight and a network of partners. We have been at the forefront of the mobile and embedded device revolution with experience over the years working on a diverse range of products across different industries and technologies.

About The Principal

David Bialer is the principal of Blueranger Consulting and has over twenty years of experience in the technology industry. Past roles have included Head of Ecosystem for Qt Software at Nokia, Director of Alliances, Partnering and Open Source Community at Trolltech (acquired by Nokia), VP of Marketing Programs at Encirq, General Manager of Products and Services at Bsquare, Co-founder and Director of Business Development at MobileSoft, and Software Product Manager for the award-winning Philips Velo 1 Handheld PC. Technology experience includes mobile device, wireless, consumer eletronics, developer tools, Embedded Linux, Microsoft Embedded Windows, Qt, and Android. He has worked with ISV developer communities, OEM, ODM, IHV, system integrators and mobile Operators. 

David has an MBA from the Wharton School of the University of Pennsylvania and an BS in Computer Science from Cornell Univesity's College of Engineering.


Enterprise Mobile Application Development - Strategies and Considerations for Building Mobile Apps

Past Engagements:

Nitobi (Creators of PhoneGap) - Business Development
Sales, ecosystem development for PhoneGap

Affectiva - Go-to-market Strategist
Market segmentation and evaluation and strategy for emotion measurement technology

SpikeSource - Product Strategist
Developed strategy, marketing and business plans for automated software validation and testing for platform vendors. Key platform vendor target markets included enterprise software, mobile, open source, and cloud computing.

Crimson Consulting - Embedded Subject Matter Expert
Provided market segmentation, strategy and go-to-market plans for a leading vendor of platform software in embedded devices. Key markets are point-of-sales, thin clients, automotive, handheld terminals, industrial automation and consumer electronics.